Our Story
Beyond Tara: An Indian Fashion Label that Brings Fun and Artistry to Women's Wear
Launched in 2023, Beyond Tara is an Indian fashion label that specializes in ready-to-wear clothing for women. Our line of clothing features bold colors and graphic prints that add character and flair. We at Beyond Tara, are known for adding vibrance and fun to everything we do, and we proudly create our own unique #Taraprints. Our brand's philosophy revolves around creating simple yet stylish silhouettes that are elevated by their one-of-a-kind prints.
Beyond Tara's name is derived from the founder's grandmother's name Tara.
Our mission is to provide joyful, fashion-forward designs that will elevate your wardrobe. We use natural and sustainable materials and practice small-batch production to minimize clothing waste. Our prints are created using non-toxic dyes, resulting in entirely unique designs that we hope will add color and wonder to your world.
#Tara Prints
Our prints are derived from different cultures, flora and fauna, and most importantly nature. Each print is first hand illustrated and painted on paper and is then digitized on Ipad to then sent from digital printing on fabric. Our printing techniques also reflect our deep love for the planet. We print our stunning ready-to-wear pieces using a digital approach that saves water and reduces the overall environmental impact of our production process.
Since the beginning, we have been committed to offering you outstanding quality, by using exceptional materials. It is the reason why we have chosen fabrics exclusively from natural origins, ethically sourced, and sustainably produced in certified factories.
About the founder
Hey, I'm Vanshika Parekh, a former graphic designer who has transformed her passion for fashion and design into a thriving business. Since my early years, I loved experimenting with different outfits and watching fashion shows to develop my sense of style.
In 2020, during the lockdown, I discovered a new passion for creating unique patterns and prints. I spent countless hours perfecting my technique and finally decided to launch my own fashion brand. Thus, Beyond Tara was born - named after my lovely grandmother, who was my first best friend.
I'm excited to be living my dream of creating stunning and innovative fashion pieces for all of you to enjoy.